基本資料

電話 03-5186761
研究室 管理學院 M429
電子郵件 cachen@chu.edu.tw

學經歷

學歷

• 國立交通大學—經營管理研究所博士
• 國立交通大學—管理科學研究所碩士
• 國立交通大學—機械工程學系學士

曾任職於

• 中國科技大學會計系教師
• 華能科技股份有限公司專案經理
• 合邦科技股份有限公司企劃課長
• 工研院電子所企劃工程師
• 工研院機械所產業分析師

專長

• 行銷管理

教授課程

101學年度第1學期

策略管理、市場調查與迴歸分析、經營管理個案、國際企業管理、國際企業專題(二)

研究及著作

 Peer Reviewed Journal Papers (Academic and Teaching Impact)

 1.Chen, C. A. (2013) Suitable Festival Activities for Taiwan’s Tourism and Nation Branding with the Application of the PR AHP Program, Asia Pacific Journal of Tourism Research, (Forcoming)【SSCI】

 2.Chen, C. A., Lee, S.R. (2013) Developing the Country Brand of Taiwan from the Perspective of Exports, Asian Journal of Empirical Research, 3(9), 1223-1236.

 3.Chen, C. A., Lee, H. L., Yuan, W. B. (2013) Discussion on Adolescent Internet Addction Counseling Strategies Through DEMATEL. International Journal of Modern Education and Computer Science. (Forcoming)【EI】

 4.Chun-An Chen, Hsien-Li Lee, Ya-Hui Yang, Ming-Huang Lee (2013) Developing Taiwan’s Nation Brand from a Cultural Perspective, Chiao Da Management Review. (Forcoming)【TSSCI】

 5.Chun-An Chen, Hsien-Li Lee, Chia-Hui Wu, (2012) How Taiwan's Semiconductor Distributors Select Strategic Partners in China, Journal of Technology Management in China.Vol 7(1), pp.36-49. 【EI】

 6.Chun-An Chen, Hsien-Li Lee (2012) Developing Taiwan into the Tourist Transport Centre of East Asia. Tourism Economics, 18(6), 1401-1411. 【SSCI】

 7.Chun-An Chen, Hsien-Li Lee, Ming-Huang Lee, Ya-Hui Yang (2011) How to Develop Taiwan's Tourism Nation Brand. African Journal of Business Management. Vol 5(16) pp.6764-6773.

 8.Chun-An Chen (2012), Using DEMATEL Method for Medical Tourism Development in Taiwan. American Journal of Tourism Research. 1(1) pp26-32.

 9.Chun-An Chen (2012) Discussion on increasing college teachers’ willingness to adopt web-based learning in Teaching. Business and Management Research. 1(3) pp.1-8.

 10.Hsien-Li Lee, Chun-An Chen, Chien-Yi Chung,(2012)”Discussion on the Growth Strategies of Small and Medium sized Semiconductor Distributors with the Application of DEMATEL and ANP”, Journal of Data Analysis, 7(3),p65-86. 【ACI, EncoLit】

 11.Yaw-Shun Yu, Ambrosio Barros, Chun-An Chen, Ming-Lang Yeh (2012) Application of DEA to Identify the Firm’s Efficiency, A Case Study of Taiwan’s Computer Manufactures, Chung Hua Journal of Computational Science, p65-72, 2012.03.

 12.Yaw-Shun Yu, Chun-An Chen, Ying-kuan Chen (2011) The key Consumer Factors of Choosing Near Field Communication Technology in Mobile Phone, Chung Hua Journal of Computational Science, p45-53, 2011.03.

 13.Chun-An Chen, Ming-Huang Lee, Ya-Hui Yang (2012) Branding Taiwan for Tourism using DEMATEL and ANP methods, The Service Industries Journal, 32(8), 1355-1373. 【SSCI】